The folks behind the counter
About Us
Real people, real jewelry, no velvet rope.
Ashley Williams, your jeweler
Ashley spent 15 years as a Senior Editor at National Jeweler — over 2,000 articles, and a front-row seat to gems most people never get to see. Then she got tired of watching the jewelry world act like a members-only club, and opened her own counter.
“Private Matter means exactly what it sounds like. What you buy, how you buy it, and what it means to you — stays between us.”
Dog Rescue
Before Private Matter was a business, it was a rescue mission. Gemma and Sandwich were pulled from Korean dog meat farms by WeAct Korea and brought home to New York City, where they now run quality control (naps) full-time.
goes straight to WeAct Korea rescue operations. Over $50,000 raised so far. Every order helps the next Gemma or Sandwich find a couch of their own.
Ask us about the dogs